A lot more than one-third of online hotel reviews are fake, new research from fraudulence detection company Fakespot implies. The troubling study of phony resort reviews additionally demonstrates that you’re more prone to be tricked in certain US metropolitan areas than the others.
Fakespot, which analyzes and detects dubious online reviews, states 36% for the ranks on TripAdvisor are “fake and unreliable.”
“Just like Bing search engine results, you are probably never going to get noticed,” says Saoud Khalifah, CEO of Fakespot if you are not on the first page. “To get to your page that is first these lenders uses fake reviews to boost their search ranking.”
TripAdvisor dismissed the findings as “inaccurate and misleading.”
Khalifah insists their methodology is sound. He states Fakespot analyzed “several million” reviews making use of its proprietary information removal and analysis machines.